Microsoft Marketing Strategy (MARKET.EXE)
Published on Thu 05 September 1996
#include #include #include /* Microsoft Network Connectivity library */ #include /* For the court of law */ #define say(x) lie(x) #define computeruser ALL_WANT_TO_BUY_OUR_BUGWARE #define next_year soon #define the_product_is_ready_to_ship another_beta_version void main() { if (latest_window_version>one_month_old) { if (there_are_still_bugs) market(bugfix); if (sales_drop_below_certain_point) raise(RUMOURS_ABOUT_A_NEW_BUGLESS_VERSION); } while(everyone_chats_about_new_version) { make_false_promise(it_will_be_multitasking); /* Standard Call, in lie.h */ if (rumours_grow_wilder) make_false_promise(it_will_be_plug_n_play); if (rumours_grow_even_wilder) { market_time=ripe; say("It will be ready in one month); order(programmers, stop_fixing_bugs_in_old_version); order(programmers, start_brainstorm_about_new_version); order(marketingstaff, permission_to_spread_nonsense); vapourware=TRUE; break; } } switch (nasty_questions_of_the_worldpress) { case WHEN_WILL_IT_BE_READY: say("It will be ready in", today+30_days," we're just testing"); break; case WILL_THIS_PLUG_AND_PLAY_THING_WORK: say("Yes it will work"); ask(programmers, why_does_it_not_work); pretend(there_is_no_problem); break; case WHAT_ARE_MINIMAL_HARDWARE_REQUIREMENTS: say("It will run on a 8086 with lightning speed due to" " the 32 bits architecture"); inform(INTEL, "Pentium sales will rise skyhigh"); inform(SAMSUNG, "Start a new memorychip plant" "'cos all those customers will need at least 32 megs"); inform(QUANTUM, "Thanks to our fatware your sales will triple"); get_big_bonus(INTEL, SAMSUNG, QUANTUM); break; case DOES_MICROSOFT_GET_TOO_MUCH_INFLUENCE: say("Oh no, we are just here to make a better world for everyone"); register(journalist, Big_Bill_Book); when(time_is_ripe) { arrest(journalist); brainwash(journalist); when(journalist_says_windows95_is_bugfree) { order(journalist, "write a nice objective article"); release (journalist); } } break; } while (vapourware) { introduction_date++; /* Delay */ if (no_one_believes_anymore_there_will_be_a_release) break; say("It will be ready in",today+ONE_MONTH); } release(beta_version) while (everyone_is_dumb_enough_to_buy_our_bugware) { bills_bank_account += 150*megabucks; release(new_and_even_better_beta_version); introduce(more_memory_requirements); if (customers_report_installation_problems) { say("that is a hardware problem, not a software problem"); if (smart_customer_says_but_you_promised_plug_and_play) { ignore(customer); order(microsoft_intelligence_agency, "Keep an eye on this bastard"); } } if ( bills_bank_account>skyhigh && marriage>two_years ) { divorce(woman_that_was_beatifull_when_I_married_her); wave(dollars, at_lusty_chicks); marry(young_blond_virgin_with_big_boobies); devirginize(young_blond_virgin_with_big_boobies); if (boobies_start_to_hang) dump(young_blond_virgin_with_big_boobies); } if (there_is_another_company) { steal(their_ideas); accuse(compagny, stealing_our_ideas); hire(a_lot_of_lawyers); /* in process.h */ wait(until_other_company_cannot_afford_another_lawsuit); buy_out(other_company); } } /* Now everyone realizes that we sell bugware and they are all angry at us */ order(plastic_surgeon, make_bill_look_like_poor_bastard); buy(nice_little_island); hire(harem); laugh_at(everyone, for_having_the_patience_year_after_year_for_another_unfinished_version); } void bugfix(void) { charge (a_lot_of_money) if (customer_says_he_does_not_want_to_pay_for_bugfix) say("It is not a bugfix but a new version"); if (still_complaints) { ignore(customer); register(customer, big_Bill_book); /* We'll get him when everyone uses Billware!!*/ } }